As part of my experience at Landor & Fitch, I participated in the Unite for Her Hackathon, organised in collaboration with other WPP companies, aiming to support victims of assault and find solutions to help women feel safer in public spaces.
The idea that we developed is for Bumble, and it allows women to red-flag individuals who made them feel uncomfortable in the online space. The flag raises awareness for the person who has received it to review their behaviour and it should be used only in dangerous circumstances, not to judge someone’s personality.